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Marketers and businessmen can think and speculate all they want about what the retired market wants/needs but the fact of the matter is that only cold, hard market research can come up with any concrete trends in the interests of the elderly. |
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What is Retirement Research
One of the most ignored markets in global industries is the retired/old-age bracket. By saying that this market is “ignored,” the implication is that it is untapped. Thus, marketers and businessmen alike must identify this market as a large opportunity for products and marketing strategies. However, it is inherently difficult to find out what is going on in a sixty or seventy year old mind. Marketers and businessmen can think and speculate all they want about what the retired market wants/needs but the fact of the matter is that only cold, hard market research can come up with any concrete trends in the interests of the elderly.
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Baby Boomer Demographics
After the end of World War II the United States experienced an explosion in its birth rate. The children born during this time are referred to as Baby Boomers. While the exact time span covered by the Baby Boomer generation is open to debate most researchers agree that Baby Boomer demographics begin in 1946 and extend into the 1960s.
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